Anatomy of a NASCAR Sponsorship - FREE Guide


Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
December 14, 2018

2018 Year in Review - A Look Back With a Continued Focus on Progression

Looking Back Reflecting back on this past year at Leavine Family Racing (LFR), there are many different memories that come to mind. We started the season off with veteran star driver Kasey Kahne…

November 30, 2018

Partner Perspective - Procore Builds Big Results with Racing Partnership

We are in our second year of partnering with Leavine Family Racing (LFR) and the No. 95 in the Monster Energy NASCAR Cup Series. This partnership started with a conversation to sponsor LFR’s…

November 9, 2018

Partner Perspective - Dumont JETS Partnership Takes Flight

Dumont JETS started their partnership with Leavine Family Racing in the fall of 2017 for the 2018 season and have been gracious enough to share their perspective on their experience with our blog…

October 26, 2018

Top 5 Questions to Ask Yourself When Considering a NASCAR Sponsorship

Perhaps you have been approached by someone in the NASCAR industry about sponsorship – this could be sponsoring a specific race team, becoming the sponsor for a specific race event, or even…

October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

September 28, 2018

The Five Points of Entry for a NASCAR Sports Sponsorship

When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…

September 14, 2018

Measuring NASCAR Sponsorship Impact - What to Expect and When

The sponsorship life cycle has many milestones that drive strategy and decision making. The beginning of the sponsorship journey requires heavy lifting in terms of construction and creation of the…

August 27, 2018

Managing Expectations - On and Off the Track

An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…

August 3, 2018

How Does a NASCAR Race Team Sponsorship Work?

The question about how race team sponsorship works is actually much more intricate to answer than it may seem from the outside. Outside, it looks like a few stickers are slapped on the side of a…

July 27, 2018

How to Effectively Pitch Media to Support Your NASCAR Sponsorship

So, you’ve either decided to jump into a NASCAR sponsorship, or you’re still weighing out the pros and cons of doing so. Either way, you’re going to want to make sure that you get media coverage…

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