Anatomy of a NASCAR Sponsorship - FREE eBook

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Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free eBook is the most comprehensive guide to NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this resource will help you make sense of the modern NASCAR sponsorship landscape.
» Download the eBook now!

Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
May 8, 2018

Debunking the Top NASCAR Myths

Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.

May 2, 2018

What do NASCAR Sponsorships and Country Club Memberships Have in Common?

There’s a reason people often talk about doing business deals on the golf course. It’s estimated that 90% of Fortune 500 CEO’s play golf, and that number is likely similar for small business…

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