Anatomy of a NASCAR Sponsorship - FREE Guide


Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
March 15, 2019

Legalized Sports Gambling Unlocks New Opportunities for NASCAR

The legal sports betting landscape is constantly changing and Nevada’s strangle hold on the growing industry basically ended last spring (2018) when the Supreme Court ruled the ban should be lifted

February 28, 2019

NASCAR Sponsorship - The ROI Impact of Winning Races

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…

February 15, 2019

NASCAR’s New Normal and What it Means for Sponsors

As the beginning of another NASCAR season is upon us, the general feeling towards sponsorship in our sport is uneasy. Now, don’t stop reading at this point and assume we are making doom and gloom…

January 30, 2019

How Does NASCAR Sponsorship Stack Up Against Other Sports?

Sponsoring NASCAR at any level (i.e. league, team(s), driver(s), track(s), or media) can look very similar to other sports at first glance. However, when you consider the deep layers of the sport…

January 11, 2019

Sponsorship vs. Partnership - Is There a difference?

In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is…

December 14, 2018

2018 Year in Review - A Look Back With a Continued Focus on Progression

Looking Back Reflecting back on this past year at Leavine Family Racing (LFR), there are many different memories that come to mind. We started the season off with veteran star driver Kasey Kahne…

November 30, 2018

Partner Perspective - Procore Builds Big Results with Racing Partnership

We are in our second year of partnering with Leavine Family Racing (LFR) and the No. 95 in the Monster Energy NASCAR Cup Series. This partnership started with a conversation to sponsor LFR’s…

November 9, 2018

Partner Perspective - Dumont JETS Partnership Takes Flight

Dumont JETS started their partnership with Leavine Family Racing in the fall of 2017 for the 2018 season and have been gracious enough to share their perspective on their experience with our blog…

October 26, 2018

Top 5 Questions to Ask Yourself When Considering a NASCAR Sponsorship

Perhaps you have been approached by someone in the NASCAR industry about sponsorship – this could be sponsoring a specific race team, becoming the sponsor for a specific race event, or even…

October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

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