Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.
In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is…
Looking Back Reflecting back on this past year at Leavine Family Racing (LFR), there are many different memories that come to mind. We started the season off with veteran star driver Kasey Kahne…
We are in our second year of partnering with Leavine Family Racing (LFR) and the No. 95 in the Monster Energy NASCAR Cup Series. This partnership started with a conversation to sponsor LFR’s…
Dumont JETS started their partnership with Leavine Family Racing in the fall of 2017 for the 2018 season and have been gracious enough to share their perspective on their experience with our blog…
Perhaps you have been approached by someone in the NASCAR industry about sponsorship – this could be sponsoring a specific race team, becoming the sponsor for a specific race event, or even…
In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…
When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…
The sponsorship life cycle has many milestones that drive strategy and decision making. The beginning of the sponsorship journey requires heavy lifting in terms of construction and creation of the…
An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…
The question about how race team sponsorship works is actually much more intricate to answer than it may seem from the outside. Outside, it looks like a few stickers are slapped on the side of a…
