When developing a marketing plan for a product or service, many folks refer to the four P’s, or the marketing mix. The right marketing mix ensures that you ultimately put the right product (or…

The FORTUNE 500 is one of the most prestigious lists in corporate America. Companies on this list are held to a high level of transparency and accountability to current and potential stakeholders,…

It is not crazy to say that professional sports teams have large operating budgets. And it would be fair to say that NASCAR Cup race teams are no exception. Racing is not cheap, by any means. One…

For this blog entry, we partnered with Nielsen Sports to gain an inside look from the experts on how to best interpret television rating information. Here you will find a Q&A with Nielsen as we…

When a sponsor enters into an agreement to invest money with a race team, most of the time they have a specific goal in mind. This goal is typically an attempt to drive a specific business…

In our previous blog post titled, “I Can Sponsor A Race Team For $300K?”, we tried to dispel the conventional wisdom that it takes millions of dollars to sponsor a race team. The truth is, you can…

Did you know that you can sponsor a NASCAR Cup Series race team for $300k? What if I told you that yes, this is possible, and provided some insight into what an investment of that level might…

By now, you have probably heard of CBD – whether in the news, at the drugstore or while shopping at your local farmer’s market. This three-letter term has increased in popularity over the last few…

Many of our childhoods were spent playing some form of video games. Staples of the video game industry have almost always been games about sports, shooters, and racing. Growing up as a fan of…

When considering if your company is right for sponsorship in NASCAR, there are several considerations to explore. Many times, two companies become involved in a partnership only to realize they…