Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.
An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…
The question about how race team sponsorship works is actually much more intricate to answer than it may seem from the outside. Outside, it looks like a few stickers are slapped on the side of a…
So, you’ve either decided to jump into a NASCAR sponsorship, or you’re still weighing out the pros and cons of doing so. Either way, you’re going to want to make sure that you get media coverage…
ac·tiva·tion (aktiˈvāSH(ə)n/) - The action or process of making something active or operative. At Leavine Family Racing and Market Share Sports, we define it as “bringing sponsorships/partnerships…
It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…
Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…
When asked to picture a typical NASCAR fan in their mind, most people imagine something based on old and inaccurate stereotypes of the southern, beer-drinking, redneck.
One of the most common questions we hear from potential partners is “how much does a NASCAR race team sponsorship cost”? The answer most people expect to hear is a very specific dollar value.…
Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.
There’s a reason people often talk about doing business deals on the golf course. It’s estimated that 90% of Fortune 500 CEO’s play golf, and that number is likely similar for small business…
