Anatomy of a NASCAR Sponsorship - FREE Guide


Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

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Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

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Feature Partner - Procore
September 6, 2019

The Importance of Sponsorship Revenue to NASCAR Race Team Budgets

It is not crazy to say that professional sports teams have large operating budgets. And it would be fair to say that NASCAR Cup race teams are no exception. Racing is not cheap, by any means. One…

August 22, 2019

NASCAR Television Ratings Explained - Q&A With Nielsen Sports

For this blog entry, we partnered with Nielsen Sports to gain an inside look from the experts on how to best interpret television rating information. Here you will find a Q&A with Nielsen as we…

August 8, 2019

NASCAR Race Team Sponsorship Outcomes

When a sponsor enters into an agreement to invest money with a race team, most of the time they have a specific goal in mind. This goal is typically an attempt to drive a specific business…

July 25, 2019

What Drives the Cost of a NASCAR Sponsorship?

In our previous blog post titled, “I Can Sponsor A Race Team For $300K?”, we tried to dispel the conventional wisdom that it takes millions of dollars to sponsor a race team. The truth is, you can…

July 11, 2019

I Can Sponsor a NASCAR Team for $300K?

Did you know that you can sponsor a NASCAR Cup Series race team for $300k? What if I told you that yes, this is possible, and provided some insight into what an investment of that level might…

June 21, 2019

Could CBD Be The Next Major NASCAR Sponsorship Category?

By now, you have probably heard of CBD – whether in the news, at the drugstore or while shopping at your local farmer’s market. This three-letter term has increased in popularity over the last few…

June 7, 2019

NASCAR to Capitalize on Booming eSports Industry

Many of our childhoods were spent playing some form of video games. Staples of the video game industry have almost always been games about sports, shooters, and racing. Growing up as a fan of…

May 24, 2019

How to Choose the Best Partner for Your NASCAR Sponsorship

When considering if your company is right for sponsorship in NASCAR, there are several considerations to explore. Many times, two companies become involved in a partnership only to realize they…

May 10, 2019

The Sticker Shock of the NASCAR Sponsorship Pitch

Often, I find myself on the phone with a potential sponsor and the topic of sponsorship cost comes up. Ninety percent of the time the prospect will say something like “We are a small company and…

April 26, 2019

Behind The Scenes of How a Race Team Sponsorship Comes to Life

Each sponsorship throughout the sport of NASCAR comes to life in its own unique way. No two businesses are the same so neither should their sponsorship activations. In order to see how a race team…

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