Did you know that you can sponsor a NASCAR Cup Series race team for $300k? What if I told you that yes, this is possible, and provided some insight into what an investment of that level might…

By now, you have probably heard of CBD – whether in the news, at the drugstore or while shopping at your local farmer’s market. This three-letter term has increased in popularity over the last few…

Many of our childhoods were spent playing some form of video games. Staples of the video game industry have almost always been games about sports, shooters, and racing. Growing up as a fan of…

When considering if your company is right for sponsorship in NASCAR, there are several considerations to explore. Many times, two companies become involved in a partnership only to realize they…

Often, I find myself on the phone with a potential sponsor and the topic of sponsorship cost comes up. Ninety percent of the time the prospect will say something like “We are a small company and…

Each sponsorship throughout the sport of NASCAR comes to life in its own unique way. No two businesses are the same so neither should their sponsorship activations. In order to see how a race team…

Much has been made of recent, high-profile sponsor exits from NASCAR. What does this tell us about the sponsorship landscape for blue chip companies?

Have you considered sponsoring a race team to market your product or services, but not sure when the right time to get started might be?  This blog post will walk through the “rules of engagement"…

The legal sports betting landscape is constantly changing and Nevada’s strangle hold on the growing industry basically ended last spring (2018) when the Supreme Court ruled the ban should be lifted

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…