Anatomy of a NASCAR Sponsorship - FREE Guide

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Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

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Feature Partner - Procore
July 11, 2019

I Can Sponsor a NASCAR Team for $300K?

Did you know that you can sponsor a NASCAR Cup Series race team for $300k? What if I told you that yes, this is possible, and provided some insight into what an investment of that level might…

June 21, 2019

Could CBD Be The Next Major NASCAR Sponsorship Category?

By now, you have probably heard of CBD – whether in the news, at the drugstore or while shopping at your local farmer’s market. This three-letter term has increased in popularity over the last few…

June 7, 2019

NASCAR to Capitalize on Booming eSports Industry

Many of our childhoods were spent playing some form of video games. Staples of the video game industry have almost always been games about sports, shooters, and racing. Growing up as a fan of…

May 24, 2019

How to Choose the Best Partner for Your NASCAR Sponsorship

When considering if your company is right for sponsorship in NASCAR, there are several considerations to explore. Many times, two companies become involved in a partnership only to realize they…

May 10, 2019

The Sticker Shock of the NASCAR Sponsorship Pitch

Often, I find myself on the phone with a potential sponsor and the topic of sponsorship cost comes up. Ninety percent of the time the prospect will say something like “We are a small company and…

April 26, 2019

Behind The Scenes of How a Race Team Sponsorship Comes to Life

Each sponsorship throughout the sport of NASCAR comes to life in its own unique way. No two businesses are the same so neither should their sponsorship activations. In order to see how a race team…

April 12, 2019

Is NASCAR Sponsorship Still Relevant for Blue Chip Companies?

Much has been made of recent, high-profile sponsor exits from NASCAR. What does this tell us about the sponsorship landscape for blue chip companies?

March 29, 2019

When is the Best Time to Engage For a Race Team Sponsorship?

Have you considered sponsoring a race team to market your product or services, but not sure when the right time to get started might be?  This blog post will walk through the “rules of engagement"…

March 15, 2019

Legalized Sports Gambling Unlocks New Opportunities for NASCAR

The legal sports betting landscape is constantly changing and Nevada’s strangle hold on the growing industry basically ended last spring (2018) when the Supreme Court ruled the ban should be lifted

February 28, 2019

NASCAR Sponsorship - The ROI Impact of Winning Races

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…

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