Anatomy of a NASCAR Sponsorship - FREE Guide

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Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

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Feature Partner - Procore
January 14, 2020

The Driver's Impact on Team Sponsorship

What role does a NASCAR driver play in determining whether a company will sponsor a race team? How often are sponsorship decisions made around who the driver of the race car is? Great questions to…

December 30, 2020

2019 Year in Review - Building on the Success of our Best Year Yet

The 2019 racing season was the best year Leavine Family Racing has experienced in its existence. We started the season just having switched to becoming a Toyota team and establishing a brand-new…

December 12, 2019

How is Exposure Measured as Part of a NASCAR Sponsorship?

For a business owner, it is crucial that customers are aware of who you are, what your business does and how your business can ease the pain of that potential customer. If an individual does not…

November 27, 2019

What's Wrong With NASCAR?

Is there something wrong with NASCAR these days? We seem to be receiving conflicting reports about the health of the sport. Some say attendance is down and sponsors are leaving, others argue that…

November 15, 2019

NASCAR's Attendance Problem and it's Impact on Sponsorship

A far too common sight at racetracks across North America is the removal of tens of thousands of seats. Most recently, Dover International Speedway reduced the total number of seats a fourth time…

October 24, 2019

The Top Reasons Why Sponsors Leave NASCAR

In the last few years the sport of NASCAR has seen the departure of some very big name corporate sponsors. Lowe’s, 5-Hour Energy, Target, Dollar General and Subway are some of the high-visibility…

October 14, 2019

Why You Should Consider Sport Sponsorship as Part of Your Marketing Strategy

When developing a marketing plan for a product or service, many folks refer to the four P’s, or the marketing mix. The right marketing mix ensures that you ultimately put the right product (or…

September 20, 2019

What do Fortune 500 Companies Know About NASCAR That Leads Them to Invest in the Sport?

The FORTUNE 500 is one of the most prestigious lists in corporate America. Companies on this list are held to a high level of transparency and accountability to current and potential stakeholders,…

September 6, 2019

The Importance of Sponsorship Revenue to NASCAR Race Team Budgets

It is not crazy to say that professional sports teams have large operating budgets. And it would be fair to say that NASCAR Cup race teams are no exception. Racing is not cheap, by any means. One…

August 22, 2019

NASCAR Television Ratings Explained - Q&A With Nielsen Sports

For this blog entry, we partnered with Nielsen Sports to gain an inside look from the experts on how to best interpret television rating information. Here you will find a Q&A with Nielsen as we…

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