[Video] The Business of Speed - Episode 2

August 10, 2018

In this installment of our new video series, The Business of Speed, we talk with Daryll Kysar, the director of Procore's foundation, procore.org, about how they use a race team partnership to advance the foundation's mission. 


Procore Technologies, Inc.: http://www.procore.com/
Procore's Foundation: https://procore.org/
Habitat for Humanity: https://www.habitat.org/
Team Rubicon: https://teamrubiconusa.org/
Get Procore Safety Qualified: https://www.procore.com/safety-qualified


Hi, I’m Todd Yunker, and this is the next episode of the business of speed.

This is the video series we've put together in order to help you evaluate your options when it comes to partnership packages.

In this episode we're going to take a look back at the conversation we had with Daryll Kysar, who's the director of Procore’s foundation, Procore.org. He’s going to talk to us a little bit about how he uses a race team partnership to support his needs with that foundation.

Procore.org is social impact and industry relation entity. We run everything that has to do with educational programming we believe in, spreading thought leadership through construction industry, we run all of our diversity and inclusion programs. I handle all of our philanthropic work for partners like Habitat for Humanity.

It's a completely different approach than most companies take with this. We are not part of the marketing team. We’re actually a stand-alone entity and that way we could be truly committed to the mission of again, driving education and thought leadership in the industry.

We do everything from providing college level course work to our educational partners, all the way through offering free continuing education, supporting entities like Habitat and others. Team Rubicon, which is a veteran based nonprofit, really that are working for the just the betterment of humankind, and providing housing for all those in need.

One of the reasons we found NASCAR as a good channel for us is, you know, in driving not only the brand awareness, but we realized that we could convey messages that we've not found other channels to put them through.

It started with the Atlanta race, and LFR and Procore partnering with Habitat for Humanity. And really doing an awareness campaign, driving that message of what they do, and provide the communities that they’re involved in. All the way through the Procore Safety Qualified Car, which you know, safety's a huge topic for the construction industry, and it aligns very much with NASCAR and their mentality as far as they operate.

Having a channel there that we could convey this free program that we offer, out through NASCAR, and get, immediately, national brand recognition. There was no better way than putting the logo and the program on the car, and having it be televised. It took what we set as a goal for the program - in an annual picture - and drove it to 60 days.

So where as we annually had set a goal of having 10,000 contacts and views, in 60 days we were able to hit that number by putting it on, and working with you all to put that programming out in the world.

Great, on that Procore Safety Qualified Car that we ran at Talladega. Good, good, alright, appreciate that.

For more content like this, remember to subscribe to our channel, but check us out at our Partner Portal at partners.lfr95.com.


Picture of Todd Yunker

Written by Todd Yunker

Enthusiastic, hardworking and innovative sport industry professional, with broad-based experience in major sports program management, public relations, strategic partnerships, B2B marketing plans, creative marketing design, communications and general management.