Welcome to the LFR Partner Portal

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Portal to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore

Jeremy Lange

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Management executive with 20+ years of experience in advertising, management, marketing and sales on both the agency, the brand and the professional sports team side. Excellent strategic and creative skill sets with a strong business development background in multiple fields including sports and entertainment.
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Recent Posts

October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

September 28, 2018

The Five Points of Entry for a NASCAR Sponsorship

When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…

August 27, 2018

Managing Expectations - On and Off the Track

An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…

June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

May 16, 2018

How much does a NASCAR race team sponsorship (really) cost?

One of the most common questions we hear from potential partners is “how much does a NASCAR race team sponsorship cost”? The answer most people expect to hear is a very specific dollar value.…

May 8, 2018

Debunking the Top NASCAR Myths

Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.

May 2, 2018

What do NASCAR Sponsorships and Country Club Memberships Have in Common?

There’s a reason people often talk about doing business deals on the golf course. It’s estimated that 90% of Fortune 500 CEO’s play golf, and that number is likely similar for small business…

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