Anatomy of a NASCAR Sponsorship - FREE eBook

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Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free eBook is the most comprehensive guide to NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this resource will help you make sense of the modern NASCAR sponsorship landscape.
» Download the eBook now!

Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore

Jeremy Lange

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Management executive with 20+ years of experience in advertising, management, marketing and sales on both the agency, the brand and the professional sports team side. Excellent strategic and creative skill sets with a strong business development background in multiple fields including sports and entertainment.
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Recent Posts

September 6, 2019

The Importance of Sponsorship Revenue to NASCAR Race Team Budgets

It is not crazy to say that professional sports teams have large operating budgets. And it would be fair to say that NASCAR Cup race teams are no exception. Racing is not cheap, by any means. One…

February 28, 2019

NASCAR Sponsorship - The ROI Impact of Winning Races

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…

February 15, 2019

NASCAR’s New Normal and What it Means for Sponsors

As the beginning of another NASCAR season is upon us, the general feeling towards sponsorship in our sport is uneasy. Now, don’t stop reading at this point and assume we are making doom and gloom…

January 30, 2019

How Does NASCAR Sponsorship Stack Up Against Other Sports?

Sponsoring NASCAR at any level (i.e. league, team(s), driver(s), track(s), or media) can look very similar to other sports at first glance. However, when you consider the deep layers of the sport…

October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

September 28, 2018

The Five Points of Entry for a NASCAR Sports Sponsorship

When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…

August 27, 2018

Managing Expectations - On and Off the Track

An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…

June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

May 16, 2018

How much does a NASCAR race team sponsorship (really) cost?

One of the most common questions we hear from potential partners is “how much does a NASCAR race team sponsorship cost”? The answer most people expect to hear is a very specific dollar value.…

May 8, 2018

Debunking the Top NASCAR Myths

Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.

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