Anatomy of a NASCAR Sponsorship - FREE eBook


Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free eBook is the most comprehensive guide to NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this resource will help you make sense of the modern NASCAR sponsorship landscape.
» Download the eBook now!

Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore

Jeremy Davidson

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Seasoned sales and marketing executive with high level business development, client service and leadership experience. Having spent 20+ years in the sports world, Jeremy has worked for the client, agency, facility and now the team to gain a comprehensive approach to business.
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Recent Posts

August 22, 2019

NASCAR Television Ratings Explained - Q&A With Nielsen Sports

For this blog entry, we partnered with Nielsen Sports to gain an inside look from the experts on how to best interpret television rating information. Here you will find a Q&A with Nielsen as we…

August 8, 2019

NASCAR Race Team Sponsorship Outcomes

When a sponsor enters into an agreement to invest money with a race team, most of the time they have a specific goal in mind. This goal is typically an attempt to drive a specific business…

July 25, 2019

What Drives the Cost of a NASCAR Sponsorship?

In our previous blog post titled, “I Can Sponsor A Race Team For $300K?”, we tried to dispel the conventional wisdom that it takes millions of dollars to sponsor a race team. The truth is, you can…

July 11, 2019

I Can Sponsor a NASCAR Team for $300K?

Did you know that you can sponsor a NASCAR Cup Series race team for $300k? What if I told you that yes, this is possible, and provided some insight into what an investment of that level might…

June 21, 2019

Could CBD Be The Next Major NASCAR Sponsorship Category?

By now, you have probably heard of CBD – whether in the news, at the drugstore or while shopping at your local farmer’s market. This three-letter term has increased in popularity over the last few…

May 24, 2019

How to Choose the Best Partner for Your NASCAR Sponsorship

When considering if your company is right for sponsorship in NASCAR, there are several considerations to explore. Many times, two companies become involved in a partnership only to realize they…

May 10, 2019

The Sticker Shock of the NASCAR Sponsorship Pitch

Often, I find myself on the phone with a potential sponsor and the topic of sponsorship cost comes up. Ninety percent of the time the prospect will say something like “We are a small company and…

March 29, 2019

When is the Best Time to Engage For a Race Team Sponsorship?

Have you considered sponsoring a race team to market your product or services, but not sure when the right time to get started might be?  This blog post will walk through the “rules of engagement"…

March 15, 2019

Legalized Sports Gambling Unlocks New Opportunities for NASCAR

The legal sports betting landscape is constantly changing and Nevada’s strangle hold on the growing industry basically ended last spring (2018) when the Supreme Court ruled the ban should be lifted

January 11, 2019

Sponsorship vs. Partnership - Is There a difference?

In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is…

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