Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore

Allyson Corbin

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Allyson Corbin is the Director of Consumer Insights at Navigate Research, a trusted advisor to leading brands and organizations in sports and entertainment. The team members at Navigate are experts in applying business intelligence – through research, data, and analytics – to measure and value marketing investments and guide major strategies and decisions.
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Recent Posts

September 14, 2018

Measuring Sponsorship Impact - What to Expect and When

The sponsorship life cycle has many milestones that drive strategy and decision making. The beginning of the sponsorship journey requires heavy lifting in terms of construction and creation of the…

June 5, 2018

So you’ve decided to invest in a NASCAR team sponsorship: Now what?

Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…

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