Anatomy of a NASCAR Sponsorship - FREE eBook

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Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free eBook is the most comprehensive guide to NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this resource will help you make sense of the modern NASCAR sponsorship landscape.
» Download the eBook now!

Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

June 5, 2018

You've Just Become a New NASCAR Sponsor: Now what?

Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…

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