Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
February 28, 2019

The Impact of Winning on a NASCAR Sponsorship

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…

February 15, 2019

NASCAR’s New Normal and What it Means for Sponsors

As the beginning of another NASCAR season is upon us, the general feeling towards sponsorship in our sport is uneasy. Now, don’t stop reading at this point and assume we are making doom and gloom…

January 30, 2019

How Does Sponsorship in NASCAR Stack Up Against Other Sports?

Sponsoring NASCAR at any level (i.e. league, team(s), driver(s), track(s), or media) can look very similar to other sports at first glance. However, when you consider the deep layers of the sport…

January 11, 2019

Sponsorship vs. Partnership - Is There a difference?

In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is…

December 14, 2018

2018 Year in Review - A Look Back With a Continued Focus on Progression

Looking Back Reflecting back on this past year at Leavine Family Racing (LFR), there are many different memories that come to mind. We started the season off with veteran star driver Kasey Kahne…

November 30, 2018

Partner Perspective - Procore Builds Big Results with Racing Partnership

We are in our second year of partnering with Leavine Family Racing (LFR) and the No. 95 in the Monster Energy NASCAR Cup Series. This partnership started with a conversation to sponsor LFR’s…

November 9, 2018

Partner Perspective - Dumont JETS Partnership Takes Flight

Dumont JETS started their partnership with Leavine Family Racing in the fall of 2017 for the 2018 season and have been gracious enough to share their perspective on their experience with our blog…

October 26, 2018

Top 5 Questions to Ask Yourself When Considering a NASCAR Sponsorship

Perhaps you have been approached by someone in the NASCAR industry about sponsorship – this could be sponsoring a specific race team, becoming the sponsor for a specific race event, or even…

October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

September 28, 2018

The Five Points of Entry for a NASCAR Sponsorship

When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…

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