Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
April 12, 2019

Is NASCAR Sponsorship Still Relevant for Blue Chip Companies?

Much has been made of recent, high-profile sponsor exits from NASCAR. What does this tell us about the sponsorship landscape for blue chip companies?

March 29, 2019

When is the Best Time to Engage a Team for Sponsorship?

Have you considered sponsoring a race team to market your product or services, but not sure when the right time to get started might be?  This blog post will walk through the “rules of engagement"…

March 15, 2019

Legalized Sports Gambling Unlocks New Opportunities for NASCAR

The legal sports betting landscape is constantly changing and Nevada’s strangle hold on the growing industry basically ended last spring (2018) when the Supreme Court ruled the ban should be lifted

February 28, 2019

The Impact of Winning on a NASCAR Sponsorship

Does winning matter? Most executives will have an opinion based on their professional experience. In this blog post we will answer questions like “Do sponsors of winning teams see a lift in…

February 15, 2019

NASCAR’s New Normal and What it Means for Sponsors

As the beginning of another NASCAR season is upon us, the general feeling towards sponsorship in our sport is uneasy. Now, don’t stop reading at this point and assume we are making doom and gloom…

January 30, 2019

How Does Sponsorship in NASCAR Stack Up Against Other Sports?

Sponsoring NASCAR at any level (i.e. league, team(s), driver(s), track(s), or media) can look very similar to other sports at first glance. However, when you consider the deep layers of the sport…

January 11, 2019

Sponsorship vs. Partnership - Is There a difference?

In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is…

December 14, 2018

2018 Year in Review - A Look Back With a Continued Focus on Progression

Looking Back Reflecting back on this past year at Leavine Family Racing (LFR), there are many different memories that come to mind. We started the season off with veteran star driver Kasey Kahne…

November 30, 2018

Partner Perspective - Procore Builds Big Results with Racing Partnership

We are in our second year of partnering with Leavine Family Racing (LFR) and the No. 95 in the Monster Energy NASCAR Cup Series. This partnership started with a conversation to sponsor LFR’s…

November 9, 2018

Partner Perspective - Dumont JETS Partnership Takes Flight

Dumont JETS started their partnership with Leavine Family Racing in the fall of 2017 for the 2018 season and have been gracious enough to share their perspective on their experience with our blog…

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