Welcome to the LFR Partner Portal

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Portal to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
October 12, 2018

What You Get When Sponsoring a NASCAR Race Team

In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the…

September 28, 2018

The Five Points of Entry for a NASCAR Sponsorship

When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong - this is most…

September 14, 2018

Measuring Sponsorship Impact - What to Expect and When

The sponsorship life cycle has many milestones that drive strategy and decision making. The beginning of the sponsorship journey requires heavy lifting in terms of construction and creation of the…

August 27, 2018

Managing Expectations - On and Off the Track

An expectation is the thought or belief of what will happen or what one would like to happen. Managing expectations is part of life and, in turn, part of business. Racing is all about managing…

August 3, 2018

How Does a NASCAR Race Team Partnership Work?

The question about how race team sponsorship works is actually much more intricate to answer than it may seem from the outside. Outside, it looks like a few stickers are slapped on the side of a…

July 27, 2018

How to Effectively Pitch Media to Support Your Racing Sponsorship

So, you’ve either decided to jump into a NASCAR sponsorship, or you’re still weighing out the pros and cons of doing so. Either way, you’re going to want to make sure that you get media coverage…

July 13, 2018

Activation - Bring Your Sponsorship to Life

ac·tiva·tion (aktiˈvāSH(ə)n/) - The action or process of making something active or operative. At Leavine Family Racing and Market Share Sports, we define it as “bringing sponsorships/partnerships…

June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

June 5, 2018

So you’ve decided to invest in a NASCAR team sponsorship: Now what?

Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…

May 25, 2018

NASCAR Fans, We’re Not All Rednecks

When asked to picture a typical NASCAR fan in their mind, most people imagine something based on old and inaccurate stereotypes of the southern, beer-drinking, redneck.

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