Welcome to the LFR Partner Portal

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Portal to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
August 10, 2018

[Video] The Business of Speed - Episode 2

In this installment of our new video series, The Business of Speed, we talk with Daryll Kysar, the director of Procore's foundation, procore.org, about how they use a race team partnership to…

August 3, 2018

How Does a NASCAR Race Team Partnership Work?

The question about how race team sponsorship works is actually much more intricate to answer than it may seem from the outside. Outside, it looks like a few stickers are slapped on the side of a…

July 27, 2018

How to Effectively Pitch Media to Support Your Racing Sponsorship

So, you’ve either decided to jump into a NASCAR sponsorship, or you’re still weighing out the pros and cons of doing so. Either way, you’re going to want to make sure that you get media coverage…

July 20, 2018

[Video] The Business of Speed - Episode 1

There are a lot of numbers involved when crafting a partnership, but business is still built on relationships. In this first installment of a new video series, The Business of Speed, see how LFR…

July 13, 2018

Activation - Bring Your Sponsorship to Life

ac·tiva·tion (aktiˈvāSH(ə)n/) - The action or process of making something active or operative. At Leavine Family Racing and Market Share Sports, we define it as “bringing sponsorships/partnerships…

June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

June 5, 2018

So you’ve decided to invest in a NASCAR team sponsorship: Now what?

Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…

May 25, 2018

NASCAR Fans, We’re Not All Rednecks

When asked to picture a typical NASCAR fan in their mind, most people imagine something based on old and inaccurate stereotypes of the southern, beer-drinking, redneck.

May 16, 2018

How much does a NASCAR race team sponsorship (really) cost?

One of the most common questions we hear from potential partners is “how much does a NASCAR race team sponsorship cost”? The answer most people expect to hear is a very specific dollar value.…

May 8, 2018

Debunking the Top NASCAR Myths

Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.

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