Anatomy of a NASCAR Sponsorship - FREE Guide


Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running. This free guide is the most comprehensive resource on NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this guide will help you make sense of the modern NASCAR sponsorship landscape.
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Welcome to the LFR Partner Blog

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Blog to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
July 14, 2020

How NASCAR is Adapting - Both On Track, and Off - in the COVID-19 Era

Now that NASCAR has returned to action, we wanted to share the pandemic's effects both during the COVID-19 break and after. The first step in the 2020 evolution after the break was to get cars…

May 12, 2020

Restarting the NASCAR Season Amid the COVID-19 Pandemic

While life in general has been rather odd over the last 45 days - as COVID-19 has become a household term - the void left by the absence of live sports has been felt deeply. Whether it’s the NBA…

April 14, 2020

ITC St. Pete crosses over to esports with Leavine Family Gaming

Leavine Family Racing (LFR) has expanded its relationship with ITC St. Pete beyond the physical track into the virtual world of racing. ITC St. Pete has been a partner with LFR for multiple years…

February 11, 2020

The State of The NASCAR Fan and What It Means for Sponsorship in 2020

Companies spend vast amounts of time and money in creating profiles and understanding their target consumer. When a potential sponsor begins the process of vetting a NASCAR sponsorship as an…

January 28, 2020

The Top Five NASCAR Statistics Important to Sponsorship

For a business to maximize its growth opportunities, it is essential to understand one’s target audience and establish the most effective way(s) to get your message to that core audience. In the…

January 14, 2020

The Driver's Impact on Team Sponsorship

What role does a NASCAR driver play in determining whether a company will sponsor a race team? How often are sponsorship decisions made around who the driver of the race car is? Great questions to…

December 30, 2020

2019 Year in Review - Building on the Success of our Best Year Yet

The 2019 racing season was the best year Leavine Family Racing has experienced in its existence. We started the season just having switched to becoming a Toyota team and establishing a brand-new…

December 12, 2019

How is Exposure Measured as Part of a NASCAR Sponsorship?

For a business owner, it is crucial that customers are aware of who you are, what your business does and how your business can ease the pain of that potential customer. If an individual does not…

November 27, 2019

What's Wrong With NASCAR?

Is there something wrong with NASCAR these days? We seem to be receiving conflicting reports about the health of the sport. Some say attendance is down and sponsors are leaving, others argue that…

November 15, 2019

NASCAR's Attendance Problem and it's Impact on Sponsorship

A far too common sight at racetracks across North America is the removal of tens of thousands of seats. Most recently, Dover International Speedway reduced the total number of seats a fourth time…

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