LFR Partner Portal

Welcome to the LFR Partner Portal

LFR Partner Portal

Leavine Family Racing is proud of our relationship with our current sponsorship partners. These relationships allow us to compete in the Monster Energy NASCAR Cup Series, while providing measurable business benefit to the partner. Check out the content in our Partner Portal to see if a NASCAR race team sponsorship can add value to your business.

Featured partner
Feature Partner - Procore
July 13, 2018

Activation - Bring Your Sponsorship to Life

ac·tiva·tion (aktiˈvāSH(ə)n/) - The action or process of making something active or operative. At Leavine Family Racing and Market Share Sports, we define it as “bringing sponsorships/partnerships…

June 14, 2018

Top 10 Benefits of a NASCAR Race Team Sponsorship

It has often been said that the competition for sponsorship dollars is more competitive than the actual racing itself. The racing industry is not special, in that respect. The modern business…

June 5, 2018

So you’ve decided to invest in a NASCAR team sponsorship: Now what?

Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on…

May 25, 2018

NASCAR Fans, We’re Not All Rednecks

When asked to picture a typical NASCAR fan in their mind, most people imagine something based on old and inaccurate stereotypes of the southern, beer-drinking, redneck.

May 16, 2018

How much does a NASCAR race team sponsorship (really) cost?

One of the most common questions we hear from potential partners is “how much does a NASCAR race team sponsorship cost”? The answer most people expect to hear is a very specific dollar value.…

May 8, 2018

Debunking the Top NASCAR Myths

Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans.

May 2, 2018

What do NASCAR sponsorships and country club memberships Have in Common?

There’s a reason people often talk about doing business deals on the golf course. It’s estimated that 90% of Fortune 500 CEO’s play golf, and that number is likely similar for small business…

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